Background
Ai

Our Approach

Bridge leadership goals with frontline insights to build shared ownership and smooth adoption.

Team

Roy Anderson | Principal

Three decades of solving operational problems for organizations like Microsoft, adidas, and Blue Cross taught me technology is rarely the whole answer or the main challenge. I launched 4site because the most satisfying work comes from solutions that empower people to create value they can see and share. Now AI has raised the stakes, but not everyone will get it right.

Focus Areas:
  • AI Strategy & Implementation
  • Operational Excellence
  • Stakeholder Alignment
  • Change Leadership
Kellogg Certified Chief Digital Officer

Outcomes

AI delivers the greatest value when priorities are clear, data is transparent, and insights are acted on. In practice, this means:
Aligning on what matters most
Sharing a trusted view of reality
Letting evidence inform decisions
These case studies illustrate how these capabilities are established to drive clarity, coordination, and results.